Enterprising Me

Enterprising Me

Anna Rue
Anna Rue

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PPG and Magenta Advisory are proud to have contributed an independent economic assessment to the Future Female Entrepreneurship and Business Leadership Decadal Plan. PPG’s assessment provides a qualitative evaluation of the Plan’s ten recommendations.

Three facts say it all:

  1. Studies show that if women had access to equal resources, women-founded businesses would generate a return of 78 cents per dollar invested– more than double the 31 cents returned by male-founded start-ups.
  2. In Australia, raising female entrepreneurship to parity with men could contribute $71–$135 billion to the economy– equivalent to 5.1–9.7% of GDP.
  3. Women account for just 27% of foundersamong new Australian start-ups. The OECD estimates there are 34.1 million ‘missing entrepreneurs’ across its member nations, nearly three-quarters of whom are women.

Our analysis finds that the Decadal Plan carries significant promise for making the Australian economy more inclusive, innovative and prosperous. This far-sighted proposal would strengthen the pipeline of successful female founders, producing a new kind of demographic dividend  – one that draws on the resourcefulness and ingenuity of half of Australia’s population.

The Plan’s recommendations would advance Australia’s economic potential on three fronts: expanding labour force participation by dismantling barriers for female founders; lifting productivity by fostering greater innovation and risk-taking; and creating employment opportunities for underemployed and under-represented groups across our society.

“In late 2024, Magenta Advisory provided their qualitative independent economic assessment on the Decadal Plan into Future Female Entrepreneurship and Business Leadership developed by 89 Degrees East in partnership with the Council of Small Business Organisations Australia (COSBOA). The Plan, informed by a twelve member expert panel, exposed ten baseline facts, outlined ten big ambitions and set ten recommendations to fundamentally change the operating environment for women entrepreneurs in Australia over the next ten years. Together, Oliver Browne and Niloofar Rafiei, worked expeditiously to review the Plan’s ten recommendations and conclude that the “far-sighted proposal will bolster the pipeline of successful female founders to produce a new kind of demographic dividend”. Their expertise and intellect were fuelled by a genuine passion for this area of policy development. Magenta Advisory went above and beyond to support this work and we thoroughly enjoyed working with them.”

Dr Rachel Howard, Author of the Decadal Plan, Associate Director, 89 Degrees East

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