Unleashing the Creator Economy

Anna Rue

I personally guarantee that we will honestly and decently do our job!

The content creator economy is one of the fastest-growing sectors globally, projected to be worth over half a trillion dollars by 2027.

PPG partnered with Linktree, the leading link–in-bio platform, to amplify the voices of 9 million Linkers across the United States and 50 million global users who have chosen this innovative and flexible way to work.

PPG and Linktree visited the offices of 30 Members of the U.S. Congress in Washington D.C. to brief them on how creators are rapidly becoming an economic powerhouse.

Together, we underscored the urgent need for new policies to ensure that creators receive fair pay and stronger protections as they build a better future for news production, information discovery, entertainment and social commerce.

“PPG’s partnership has been invaluable in our fight for creators’ rights. Their deep economic insight brings clarity to the policy debate and cuts through the noise. PPG’s global reach has helped us navigate regulatory challenges in our markets around the world on behalf of our 50 million global users.”

- Rosanna Biggs, SVP of People & Legal, Linktree

Sending Your Questions

Sign Up for Newsletter

Receive offers, product allerts, styling inspiration and more.

You can unsubscribe at any time.

Last Case Study Modeling The Impact Of A Higher Residential Land Tax

Next Case Study Fundraising For Green Energy

Other Case Studies

The Flex Association commissioned PPG to examine whether app-based delivery and rideshare work opportunities act as a complement to traditional government safety net programs — in particular, unemployment insurance — and to quantify the resulting savings for U.S. taxpayers.To estimate those savings, we combined an original national survey of around 1,200 app-based workers with proprietary …

The National Cryptocurrency Association (NCA) commissioned PPG to provide the first comprehensive, economy-wide assessment of the cryptocurrency industry’s labor market and economic impact across the United States.

PPG assessed the potential impact on workers, consumers, and small businesses in Kazakhstan if Courier Partners on app-based delivery platforms were forcibly reclassified as traditional employees, rather than retaining their status as independent contractors.

PPG was commissioned to independently assess the economic impact on SF businesses, from the proposed ballot measure to increase the Overpaid Executive Tax.

PPG assessed the impact on workers, consumers, and small businesses in Lithuania if Courier Partners on app-based delivery platforms are forcibly reclassified as traditional employees from their current status as independent contractors.

Independent economic review of the Future Female Entrepreneurship and Business Leadership Decadal Plan and qualitative assessment of its ten recommendations.

PPG was commissioned by the Council of Small Business Organisations Australia (COSBOA) to evaluate the economic impact and effectiveness of the Future Female Entrepreneurs Program (FFEP 3.0), a pioneering national initiative addressing Australia’s persistent gender gap in entrepreneurship.

PPG is engaged by a major financial services organization to embed as an integrated, back-office partner to produce persuasive research materials across stakeholder engagement, internal capacity building, and strategic policy planning.

PPG was commissioned by legal representatives of a healthcare industry trade association to prepare an independent expert report assessing the potential impact of proposed regulated wage increases.

PPG and Magenta Advisory were commissioned by a digital services firm to assess the impact of a proposed regulation limiting the retirement savings fund options that new employees could be shown when onboarding for a new job.

Pragmatic Policy Group and Caribou Digital were commissioned by EU government agencies to study the economic benefits of enabling safe and free flow of data between an African economy and other regions. We analysed the value of data transfers and the potential impact on their economy, focusing on fostering investor confidence and stimulating growth.

PPG assessed the impact on workers, consumers, and small businesses if Poland implements the EU Platform Work Directive (PWD) that reclassifies courier partners as employees.

The Electric Car Discount is accelerating EV uptake, cutting emissions, and delivering over double the economic, health, and environmental benefits for every dollar invested.

PPG was commissioned to evaluate the case for including an ‘Established Talent Stream’ as part of the National Innovation Visa. Our modeling showed that introducing this innovative policy would:

Losing your mother is one of life’s most profoundly hard experiences, with impacts extending well beyond emotional grief. Motherless Daughters Australia (MDA), the leading organisation supporting women who have lost their mothers, commissioned PPG to measure the economic impact of mother loss, including the significant financial, employment, and educational burdens.

Flare HR commissioned PPG to analyze the potential impact of banning advertising on digital platforms offering superannuation fund choices to employees during job onboarding.

The Bus Industry Confederation (BIC) commissioned PPG to help prepare a policy position paper on the best pathway to zero emissions for the bus industry.

Advanced economies say they are on the pathway to net-zero emissions, but are they just outsourcing goods production and the associated emissions to poorer countries while importing the goods for the benefit of their consumers and businesses?

PPG was commissioned by the Australian Sports Foundation to estimate the financial, health, and budgetary impacts of designating amateur sports clubs and athletes as having a ‘charitable purpose’.

PPG partnered with Arise to amplify the voices of the diverse group of Americans using Arise’s market-leading platform to deliver exceptional service to customers of the world’s biggest brands.

Unleashing the Creator Economy

Unleashing the Creator Economy

Anna Rue

Share:

- Rosanna Biggs, SVP of People & Legal, Linktree

Sending Your Questions

Sign Up for Newsletter

Other Case Studies

Gigs That Give: How App-Based Platforms Strengthen the Labor Market

Mapping the Economic Footprint of the U.S. Cryptocurrency Industry

Kazakhstan App-Based Delivery Work

Economic Impact of Increasing San Francisco’s Overpaid Executive Tax

Lithuania App-Based Delivery Work

A Decade of Action: Shaping the Future of Female Entrepreneurship

Building Australia’s Future Female Entrepreneurs

Policy Research for Global Financial Services Organization

Financial Impact on Healthcare from Regulated Wage Increases

Estimating Lifetime Pension Savings

The Economic Value of Trusted Data Flows

Poland App-Based Delivery Work

Building a Self-Sustaining Australian EV Market

Attracting Talent and Capital for a Future Made in Australia

Economic Impact of Mother Loss on Daughters

Consumer Choice in Retirement Savings

Driving Towards Zero-Emissions

How Trade Fuels Global Carbon Leakage

Levelling The Playing Field For Amateur Sports

Economic Empowerment in Marginalized Communities

Leave a Reply Cancel reply

Quick Links

Our Services

Contacts