PPG and Magenta Advisory were engaged to carry out an independent economic review of the Future Female Entrepreneurship and Business Leadership Decadal Plan, with PPG delivering a qualitative assessment of its ten recommendations.
Three headline findings stood out:
Our review concluded that the Decadal Plan holds considerable potential to make the Australian economy more inclusive, innovative, and prosperous. This forward-looking proposal would build a stronger pipeline of successful female founders, unlocking a new kind of demographic dividend – one that taps into the talent and ingenuity of half the Australian population.
The Plan’s recommendations would advance Australia’s economic prospects across three dimensions: broadening labour force participation by removing obstacles facing female founders; boosting productivity through greater innovation and entrepreneurial risk-taking; and opening up employment opportunities for underemployed and underrepresented groups throughout our society.
“In late 2024, Magenta Advisory provided their qualitative independent economic assessment on the Decadal Plan into Future Female Entrepreneurship and Business Leadership developed by 89 Degrees East in partnership with the Council of Small Business Organisations Australia (COSBOA). The Plan, informed by a twelve member expert panel, exposed ten baseline facts, outlined ten big ambitions and set ten recommendations to fundamentally change the operating environment for women entrepreneurs in Australia over the next ten years. Together, Oliver Browne and Niloofar Rafiei, worked expeditiously to review the Plan’s ten recommendations and conclude that the “far-sighted proposal will bolster the pipeline of successful female founders to produce a new kind of demographic dividend”. Their expertise and intellect were fuelled by a genuine passion for this area of policy development. Magenta Advisory went above and beyond to support this work and we thoroughly enjoyed working with them.”
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