Unleashing the Creator Economy

Anna Rue
Anna Rue

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The content creator economy is one of the fastest-growing sectors globally, projected to be worth over half a trillion dollars by 2027.

PPG partnered with Linktree, the leading link–in-bio platform, to amplify the voices of 9 million Linkers across the United States and all creators who have chosen this innovative and flexible way to work.

PPG and Linktree visited the offices of 30 Members of the U.S. Congress in Washington D.C. to brief them on how creators are rapidly becoming an economic powerhouse.

Together, we underscored the urgent need for new policies to ensure that creators receive fair pay and stronger protections as they build a better future for news production, information discovery, entertainment and social commerce. 

“PPG’s partnership has been invaluable in our fight for creators’ rights. Their deep economic insight brings clarity to the policy debate and cuts through the noise. PPG’s global reach has helped us navigate regulatory challenges in our markets around the world on behalf of our 50 million global users.”
- Rosanna Biggs.

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